I was involved in the very early stages of a project known as TwoRelate which involved a general survey that the end user takes which gives them a personality “score.” This score is then used to mix/match and pull a special report geared towards their personal traits and habits based on the answers to the survey questions.
Sort of like a corporate e-harmony, the profile allows you to see if that person is going to fit into a certain group. The idea behind its effectiveness is that a company would purchase TwoRelate reports for everyone in the company and then the PR person involved could see if a newcomer would perform well with those already hired.
